Many companies still believe that Digital Marketing is limited to Ads and social media campaigns. Even I thought this way, until I joined Rock Content.
My experience in the company showed me that the possibilities within Digital Marketing are endless and that with a solid Content Marketing strategy , not having money to invest in Ads became irrelevant.
Over time, we have managed to build an increasingly
strong base of contacts through a completely organic strategy. And this still allows us to generate several business opportunities every month.
Of course, nothing happened magically. Over the uruguay phone number data past few months, we have worked and tested a lot of strategies. And that is why I decided to write this article.
In the following lines, I’m going to tell you about the best practices we implemented for demand generation here at Rock, which today allow us to create more than 700 sales opportunities every month , and also some important tips that may be useful to you.
Come with me!
Starting at the top of the funnel: attraction
First of all, none of this would be possible if we hadn’t started with the top of the Content Marketing funnel, that is, generating traffic for our blog.
Many companies already understand the need for a blog and its nourishment, with relevant content optimized for the user’s intention in search engines.
However, it seems to me that this is often left aside within digital strategies or considered as something secondary.
Here at Rock, blogging is essential to generating the results we have today .
In Content Marketing, everything starts with attracting visitors, and it was obvious that in our case it could not be different.
But I won’t share too many details here, because we have this post that especially tells the story of how we developed our blog strategy , which recently surpassed the 2 million monthly visitors mark. Make sure to check it out too!
What is a business opportunity for Rock Content?
An opportunity for us are the contacts that come going on a language trip during the year of the bac? to us and fit our lead or MQL (Marketing Qualified Lead) criteria , and therefore, can be worked on by our sales team.
This is different for every company because each type of business has a different ideal customer profile (Buyer Persona), and needs different data from its users to qualify them in the best way and know how to lead them through the sales funnel .
Based on the construction of the Buyer Persona, it is possible to think about what type of information we need from the contact in order for it to be qualified as a lead or an MQL.
For example, if you are in the B2B (Business to Business) universe, is knowing the size of your contact’s company essential to determine whether this is a good business or not? And what about the location?
In the end, for us what differentiates a lead from a contact lists n MQL is that the MQL has sought out Rock on their own to help them , actively requesting to schedule a chat with our consultants, and a lead hasn’t.
That is to say, an MQL is even more ready for purchase, however, this does not mean that a lead is not a business opportunity as well.
What about the other contacts?
Much of our contact base does not fit our lead or MQL